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Who We Are

About Us


Our Mission

We're here to make the power of generative AI accessible to everyone, and we achieve that by helping businesses achieve their goals and drive growth.

We believe that technology should be used to create positive change and that everyone should have access to the tools and expertise they need to succeed.

Our commitment to innovation, integrity, and client success is at the heart of everything we do, and we strive to be a trusted partner in helping businesses transform and thrive in a rapidly changing digital landscape.

Core values

We Know That Customers Matter Most

Customers are what makes problem-solving worthwhile.  While it's possible to go disappear into a corner and solve interesting problems for their own sake, it's a lot more meaningful when solving those problems means that real people in the real world benefit from your work.  The core question behind everything we do is, "What will this mean for the customer?"

We Are All Owners

We're not here to "just do our jobs."  We believe a company is a group of people working together to solve important customer problems.  As long as there is work to be done in the name of advancing our mission, we're all responsible for getting it done; the only question is, "how do we get there together?"

We Have Integrity

Trust is hard won and easily lost, so it is a foolish thing to gamble with.  We believe in doing the right thing, even when that's hard.

We're honest and forthright in everything we do.  We admit what we don't know as often as we educate on what we do.  We share our failures the same as our successes so that others can benefit from them.

We Consider, Commit, and Move With Purpose

Thinking strategically is important, but no one benefits from analysis paralysis, nor does a team win when everyone goes their own way.  We've learned the importance of separating One-Way from Two-Way doors and moving quickly when the opportunity is there, but we've also learned the importance of taking the time to chart the right path forward when the cost of failure is high.

No matter what path we take, we move forward together at the speed we believe in.

We Pursue Excellence

We set high standards and continuously strive to improve. We are committed to excellence in everything we do and believe there is always room for growth and development. We pursue our passions, expand our knowledge and skills, and take on new challenges outside our comfort zone. We believe that we can achieve things no one thought possible by pursuing excellence.

We Search The Horizon, and We Dive Deep

We are curious and adventurous, always looking for new opportunities to learn and grow. We believe in exploring the wide-open horizon and the deep, uncharted depths. We stay current with the latest field trends and developments, challenging our assumptions and seeking new ideas. We also take a meticulous, detail-oriented approach to our projects, carefully analyzing data and testing our assumptions. By searching the horizon and diving deep, we gain a deeper understanding of our work, identify potential issues, and develop more effective solutions.

We believe that by combining a broad perspective with a deep understanding of our work, we prepare ourselves for the challenges we haven't yet faced while enjoying the mystery of the present.  By continuing to search the horizon and dive deep, we can stay at the forefront of our field, develop new solutions, and create positive change in the world.

We Think Around Corners

The problems of today are critical, but the problems of tomorrow are what will determine our success.  Every problem we solve is considered from the perspective of three questions: "Does this solve the problem?", "What does this solution expose about the future?" and "what can we do to get ahead of it?"

We're here because we believe that the evolving technology will make possible things that no one has thought of outside the domain of science fiction. The only way to solve those problems is to consider a bigger future than we can see today.

We Believe Satisfied Customers > New Revenue > Cutting Cost

The internet is evolving as you read this; those who focus on the wrong things will get left behind.  As long as we remain focused on satisfying our customers, we'll have a place in the future.

There will always be a way to optimize for cost, but there's no way to go back in time to regain trust or seize upon a missed opportunity.

We've Learned There's No Compression Algorithm For Experience

We've learned that success comes at the cost of trying new things, which sometimes means failing.  Our Experience has taught us that when you're doing something hard, it's important to pay attention, learn from those failures, and try again.   

This is especially important in AI because everything changes so quickly that no one has the luxury of becoming a master of everything in time to get something out the door that isn't already obsolete.  We follow the words of Winston Churchill:

"Success is not final, failure is not fatal: it is the courage to continue that counts."

Meet The Team

Chris Headshot

Chris Wheeler

carlos portrait

Carlos Walker

Angie Headshot

Angela Poire